Case Study: a Fortune 100 national mass-market retailer achieves 50%+ floral sales growth with Fuel Cycle

a Fortune 100 national mass-market retailer boosts floral sales 50%+ with Fuel Cycle

A Fortune 100 national mass-market retailer's floral department was underperforming due to a lack of data on customer purchase drivers. The team at Fuel Cycle helped them overcome this challenge by deploying a comprehensive survey to gather quantitative and attitudinal data directly from their customer base, aiming to understand the differing priorities across generational segments.

Using the Fuel Cycle platform to conduct a structured survey, the retailer identified key purchase drivers like freshness and price sensitivity, along with distinct shopper profiles. These insights allowed them to realign their assortment and merchandising strategy, which resulted in a sales increase of more than 50% over two years and Q1 sales that surpassed a previous year's total annual revenue. Fuel Cycle provided the data-driven confidence for the retailer to make these bold, highly successful decisions.