Case Study: NetEase Games streamlines 40+ annual projects with ftrack Studio

A ftrack Case Study

NetEase Games delivers 40+ projects a year with ftrack Studio

NetEase Games, a major gaming division of tech giant NetEase, faced challenges in tracking and managing its high volume of CG animation projects for game cinematics and marketing collateral. Their previous communication tool lacked proper production tracking functionality, making it difficult to query task history and track time. To address this, they implemented the vendor ftrack's project management platform, ftrack Studio.

The ftrack Studio solution provided a centralized, cloud-based system that unified scattered data and streamlined communication for both internal teams and external suppliers. By leveraging ftrack Studio's robust API, the NetEase pipeline team created custom integrations with their internal communication tool and storage system, automating workflows and improving efficiency. The result was a highly effective pipeline that helps the team manage an average of 40-50 projects per year, giving artists more time for creativity over administrative tasks.


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