Case Study: Moving Picture Company delivers a VES Award-winning John Lewis ad with ftrack

Moving Picture Company delivers The Boy and The Piano in 6 weeks with ftrack

The Moving Picture Company (MPC) faced the challenge of creating a highly complex, photorealistic CG version of Elton John for the tight deadline of the annual John Lewis Christmas advert. They needed to manage a massive volume of assets and coordinate teams across London and Bangalore efficiently during this technically demanding VFX project. To organize this process, MPC turned to the production tracking and project management capabilities of ftrack.

By implementing ftrack, MPC achieved deep integration into its pipeline, connecting tools like Autodesk Maya and Foundry Nuke for streamlined asset management and version control. This allowed the distributed teams to track progress seamlessly and make precise, iterative changes. The solution enabled MPC to deliver the award-winning advert on schedule, winning a VES Award for Outstanding Visual Effects in a Commercial, with ftrack proving vital in turning potential chaos into a manageable and successful production.

Moving Picture Company