Case Study: RKI Instruments achieves higher conversions and faster site performance with Fruition website redesign

RKI Instruments boosts conversions 316% with Fruition

RKI Instruments, a leading manufacturer of gas detection equipment, partnered with Fruition for a website redesign. Their challenge was an outdated website that did not reflect their product quality and had a complex catalog difficult for both B2B distributors and direct customers to navigate, lacking clear conversion pathways.

Fruition redesigned the site with a modern visual language and restructured the product catalog with improved filtering and dedicated audience pathways. The solution implemented by Fruition resulted in a 316% increase in conversions, a 181% improvement in site speed, and a 16% decrease in bounce rate, delivering a professional digital presence that enhanced product discovery.

RKI Instruments