Case Study: Only Natural Pet Boosts Purchases with Fruition's Custom AdWords Strategies

Only Natural Pet boosts purchases 57% with Fruition

Only Natural Pet, a national e-commerce retailer, struggled to effectively segment and measure the performance of their proprietary versus third-party products in their Google AdWords campaigns. They partnered with Fruition for paid media management to increase visibility and drive revenue growth in a competitive market.

Fruition implemented a custom AdWords strategy featuring granular campaign segmentation and optimized product listing ads. This approach delivered a 57% increase in purchases, a 32% rise in conversion rate, and a 20% improvement in ROAS for Only Natural Pet.

Only Natural Pet