Case Study: Hale Pet Door achieves faster, higher-converting e-commerce with Fruition’s WordPress migration

Hale Pet Door boosts mobile speed 169% with Fruition

Hale Pet Door, a family-owned manufacturer of pet doors, needed to modernize its difficult-to-maintain and inflexible Ruby on Rails e-commerce site. The company partnered with Fruition to replatform to a more manageable system that could deliver a better shopping experience.

Fruition migrated the site to WordPress with WooCommerce, designing and building a custom site over six months with improved information architecture and checkout. The new platform delivered a 45% increase in desktop speed, a 169% increase in mobile speed, and a 49% increase in page views, leading to a consistent rise in sales and an enhanced brand perception.

Hale Pet Door