Case Study: FastPay achieves 744% impression growth with Fruition paid search

FastPay grows impressions 744% with Fruition

Fruition partnered with FastPay, a fintech company now part of AvidXchange, which needed to increase brand awareness and lead conversions through a more effective paid media strategy in the competitive fintech market.

Fruition implemented a comprehensive paid search strategy using Google Ads, balancing brand awareness and high-intent conversion campaigns. This approach drove a 744% increase in impressions, a 156% rise in clicks, and an 1,800% improvement in CTR, significantly boosting market presence.

FastPay (now AvidXchange)