Case Study: E-470 improves toll account management and website usability with Fruition

E-470 boosts conversion rate 38% with Fruition

The customer, E-470, a toll road authority in Colorado, partnered with the vendor Fruition for a website redesign. Their challenge was that the existing website was difficult to navigate, which frustrated users trying to pay tolls or manage accounts and led to increased call center volume.

Fruition implemented a clean, task-oriented redesign that prioritized common user actions like account management and toll payments. This solution from Fruition delivered a 38% increase in conversion rate and an 81.61% increase in session duration, providing a streamlined experience for commuters.

E-470