Case Study: University of Wollongong builds a globally recognised brand with Frost*collective

University of Wollongong reaches the top 1% of universities globally with Frost*collective

The University of Wollongong (UOW) aimed to reposition itself as a leading global institution to achieve its goal of ranking among the top 1% of universities worldwide. To tackle this challenge and address market complexities, UOW partnered with the vendor Frost*collective for a comprehensive brand repositioning and strategy service.

Frost*collective developed a new strategic brand platform anchored on "Stands for Purpose," which included a refreshed brand identity and a flexible design system. This solution was implemented across all touchpoints, from digital and print collateral to campus signage and a global advertising campaign. To ensure global consistency, Frost*collective also created a digital 'Playbook' to serve as a single source of truth for the brand. The new brand effectively communicated UOW's impact, providing a clear roadmap for the university to become a globally recognized institution known for its highly employable graduates and world-class research.

University of Wollongong