Case Study: University of Wollongong builds a stronger brand with Frost*collective

University of Wollongong launches five change-agent films with Frost*collective

The University of Wollongong sought to raise its awareness, enhance its reputation, and drive preference for the university. To meet this challenge, they partnered with the vendor Frost*collective for a new brand campaign and strategy.

Frost*collective developed a campaign centered on the powerful idea of "Wollongong Strong," which embodies hard work and fearless thinking. The solution included a multi-layered package of branding assets, such as a brand commercial, short films, and targeted activations, designed to hit key touchpoints. This strategic approach successfully translated the region's strength of character into the university's DNA, fostering a stronger connection with students and alumni.

University of Wollongong