Case Study: Eco Outdoor strengthens its global brand with Frost*collective

Eco Outdoor launches a 10,000-run catalogue and new brand identity with Frost*collective

Eco Outdoor, a supplier of premium natural exterior surfaces and outdoor furniture, faced the challenge of refreshing its brand identity to support its global growth. They needed to be positioned as more than just a supplier, instead being seen as integral partners for architects by heroing their material knowledge. They partnered with the strategic creative group Frost*collective for a comprehensive solution involving brand strategy, identity, and digital assets.

Frost*collective developed a new brand strategy inspired by the wonder of nature, which celebrated the textural richness found in natural materials. The solution included a new brand identity with an ownable shortform logo, a brand film, and an influential catalogue redesigned as a design-led newspaper. The work successfully laid the foundation for Eco Outdoor's expansion, particularly in the US market, by fostering greater brand affinity and launching the new brand with impact through a 10,000-run publication.

Eco Outdoor