Case Study: Swisslos boosts bingo sales and active players with Frosmo personalization

Swisslos significantly boosts players through improved customer experience and personalization

Swisslos, a national lottery game provider in Switzerland, wanted to get existing customers interested in its Bingo offering and encourage them to explore more of the site’s products. To support this cross-selling goal, Swisslos worked with Frosmo and its personalization capabilities to improve the customer experience and drive engagement.

Frosmo launched a Halloween campaign called “The Bingo Ghost,” where a ghost hid across the Swisslos website and users had to find and click it to receive a small deposit for up to five free Bingo plays. The campaign delivered strong results: sales increased by 24% and active players by 45% during the promotion month, and after the campaign sales remained up 17% and active players 21% above the baseline in the following month.

SwissLos

Sophia Michaelis

Product Manager