Case Study: Rivalo boosts cross-sell and engagement with Frosmo personalization

Rivalo drives business impact with personalization

Rivalo, a sports and casino operator, wanted to make its website more agile and data-driven so it could better serve customers and improve business impact across its sports and casino products. The company turned to Frosmo personalization software to help boost engagement with easy-to-discover, personalized content tailored to different player profiles.

Frosmo implemented personalized product cross-sell recommendations, dynamic promotional banners, and AI-driven casino game recommendations across Rivalo’s sports and casino experiences. The results were strong: visitors exposed to Frosmo recommendations showed a 27% higher transition rate from the sports lobby to the casino and played 28% more casino games than those seeing the original content, while Rivalo also reported higher CTR and sales from product cross-sell recommendations.

Rivalo

Stefan Kaindlestorfer

Managing Director