Case Study: Power International AS boosts conversions and AOV with Frosmo

Power delivers effective product recommendations in different phases of the customer journey

Power International AS, the Nordic electronics retail group behind Power stores in Finland, Norway, and Denmark, wanted to create a more optimal customer journey and improve product discoverability and relevancy across its ecommerce experience. As a retailer with around 20,000 items and conversion as a key KPI, it needed personalization that supported the full journey, not just the final conversion page.

Frosmo implemented AI-driven product recommendation strategies across Power’s front page, category pages, product detail pages, add-to-cart pop-ups, and search results. The solution used behavioral, contextual, and historical data to surface the most relevant products at each stage, delivering strong results: purchase conversion rates increased by 170% versus the control group, and average order value rose by 41%.

Power International AS

Jarkko Lehtismäki

Chief Technology Officer