Case Study: Ruka ski resort improves personalized customer experiences with Frosmo

Personalization brings outstanding customer experiences in all touchpoints

Ruka ski resort, one of Finland’s leading ski resorts and the market leader in ski travel, wanted to improve the customer journey across its website and turn visitor data into better planning, higher conversions, and stronger ancillary revenue. Working with Frosmo, the resort focused on personalization for different traveler segments, including people planning a trip to Ruka and visitors already on site, across both winter and summer seasons.

Frosmo implemented website personalization to show tailored content based on visitor interests, location, and travel stage, highlighting relevant offers such as ski passes, accommodation, rental equipment, ski school, events, and live updates like slope conditions. The result was a more outstanding customer experience across touchpoints and better business outcomes, including increased conversions and customer loyalty, though the case study does not provide specific numerical impact.

Ruka ski resort

Jenni Ihatsu

Director