Case Study: Clas Ohlson achieves 8% higher average order value with Frosmo

Clas Ohlson gains great results with validated personalized customer journeys with SAP Hybris and Frosmo

Clas Ohlson, a retail webshop, wanted to improve how it guided shoppers toward relevant products and better support customers buying items that often need compatible extras or accessories. To address this, the company used the Frosmo Platform to create smarter product recommendations and on-site merchandising experiences.

With Frosmo, Clas Ohlson highlighted most viewed and most bought products on the front page and delivered targeted add-ons, upsells, and “frequently bought together” recommendations, such as cables, tools, storage units, and accessories for a robot lawnmower. The result was an 8% increase in average order value and a 27% increase in bought articles.

Clas Ohlson

Deneb Pettersson

Online Operations Manager