Case Study: A-lehdet boosts personalization and engagement with Frosmo

A-lehdet serves superior customer experiences for five communities with one tech stack

A-lehdet, a Finnish media house, needed a better way to modernize its legacy digital presence across many community-focused sites. Its challenge was to attract and retain readers, serve different audience needs more effectively, and consolidate more than a dozen websites into a simpler, scalable setup using Contentful and Frosmo.

Working with **Frosmo**, A-lehdet implemented personalization, segmentation, experimentation, and recommendation capabilities alongside Contentful and React. Frosmo’s NLP-driven recommendations and React Connector helped deliver more relevant content and product matches, driving measurable gains including a 15.5% increase in new users, a 16.8% increase in pageviews from loyal readers, and a 6% increase in session length for loyal readers.

A-lehdet

Antti Karvanen

Digital Development Manager