Case Study: 188BET Reduces Churn and Delivers Personalized Customer Journeys with Frosmo

188Bet has collaborated with Frosmo to reduce churn, grow lifetime value and deliver a superior customer experience through artificial intelligence

188Bet, a leading UK online bookmaker, needed to stay relevant in a fast-moving gaming market while improving customer retention, complying with privacy and security requirements, and streamlining digital transformation. Working with Frosmo, the company used the Frosmo Platform and Data Pipeline to build personalized user experiences and support data-driven customer journeys.

Frosmo implemented AI-powered recommendations, customer analysis, and accelerated front-end development to identify churn risks, potential VIP users, and next-best content in near real time. The results included up to 86% churn prediction accuracy, the ability to complete the process in two weeks, and just one week to build, test, and release the World Cup page, helping 188Bet reduce churn to its lowest continuous level.

188Bet

Des de Silva

Head of Marketing