Case Study: Mediahuis achieves up to 60% higher CTR with Froomle personalization

Up to 50% CTR increase on personalized boxes

Mediahuis, a major media group, was facing a challenge with the generic, non-personalized article recommendation boxes on its news websites. These static lists, which showed the same popular articles to every reader regardless of their interests or reading history, were hindering the reader experience by being repetitive and irrelevant.

To solve this, they partnered with Froomle to implement its AI-powered personalization engine. Froomle replaced the generic boxes with a sophisticated 1:1 personalization solution that factors in individual user behavior, filtering, and business rules. This implementation resulted in a dramatic performance increase, with click-through rates on the personalized boxes surging by up to 50%. Mediahuis reported that upgrading to Froomle's full-suite personalization led to a CTR uplift of approximately 60%.

Mediahuis

Pieter De Smet

Business Product Owner