Case Study: Hello! Magazine achieves 30x higher CTR with Froomle

The leading UK magazine implemented our Continue Reading module on their article pages

Hello! Magazine, a leading UK magazine, worked with Froomle to improve engagement on branded content and the overall online reader experience. The challenge was to increase clicks and better distribute article recommendations on their pages.

Froomle implemented its “Continue Reading” module on Hello! Magazine’s article pages, boosting four branded articles and then distributing them based on user behavior. The result was 1,000 additional clicks per day, a 5x increase in CTR for branded content versus the internal baseline, and a 30x increase in CTR for editorial content versus Outbrain.

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