Case Study: Rio Negro achieves up to 45% CTR with Froomle

Rio Negro improves their online reader's experience on article pages

Rio Negro, a leading Argentinian newspaper, partnered with Froomle to improve reader engagement and the overall experience on its article pages. The challenge was to make content discovery more effective for online readers during their trial with Froomle.

Froomle implemented its “Continue Reading” module on Rio Negro’s article pages and optimized the personalization ensembles throughout the trial. The result was a continuously growing click-through rate reaching up to 45%, and the best personalization version delivered an 84% uplift versus the baseline showing recent articles.

Rio Negro