Case Study: Zimmo doubles CTR with Froomle's real-estate recommendations

Real estate module recommendations increases 2x CTR

Zimmo, an online real-estate aggregator owned by Mediahuis, wanted to increase traffic from external news websites to its own platform. To address this challenge, vendor Froomle provided a personalization-based real-estate recommendation solution.

Froomle implemented a system that showed relevant properties for known users and trending properties based on context for unknown users. With Froomle’s solution, Zimmo doubled its CTR baseline compared with recent properties within filters, achieving a 2x increase in click-through rate.

Zimmo