Case Study: Medienhaus Aachen boosts session length by 4% with Froomle

Medienhaus Aachen improved media time by 4%

Medienhaus Aachen worked with Froomle to increase the time readers spent on the Aachener Zeitung and Aachener Nachrichten websites. The challenge was to improve engagement and keep users reading longer.

Froomle optimized the “Continue Reading” module for Medienhaus Aachen’s audience. As a result, users who received Froomle recommendations had a 4% longer session length than users without recommendations, and the Froomle group consistently outperformed the control group.

Medienhaus Aachen