Case Study: Mediahuis boosts engagement and content relevance with Froomle

Mediahuis - Customer Case Study

Mediahuis, a major European media group, faced the challenge of repetitive article recommendations on its digital channels, which were showing readers the same content repeatedly even after they had already read it. This was limiting engagement and failing to showcase the publisher's breadth of quality journalism. They partnered with Froomle to implement a smarter personalization solution.

The solution from Froomle was a strategy called impression discounting, which reduces the frequency of an article recommendation after a certain number of views. Their analysis revealed that click probability peaks at the third impression and drops below 50% after the eighth, so Froomle's system stopped showing articles after that point. This implementation led to a better time on-site for Mediahuis and allowed them to present more relevant, quality content to their readers.

Mediahuis