Case Study: Mediahuis achieves 16x more diversified topic recommendations with Froomle

Mediahuis - Customer Case Study

The customer, Mediahuis, faced a challenge with their email newsletters, which were distributed to broad segments and lacked personalization. This meant readers interested in niche topics only received content selected for an average reader, creating a gap in distribution. They partnered with the vendor Froomle, leveraging its personalization solution to address this.

Froomle's solution implemented single-person-segment personalization for Mediahuis's newsletters. This approach allowed the news brand to recommend uniquely relevant content to each individual. The results were a massive increase in content diversification, with Froomle enabling the recommendation of over 800 different articles per week—a 16x increase from the previous baseline of about 50. This also led to users clicking on twice as many different articles on average.

Mediahuis