Case Study: Mediafin boosts CTR and reactivates older content with Froomle

Mediafin boosts CTR and revives older articles with Froomle in 1 week

Mediafin, a leading Belgian publisher of L’Echo and De Tijd, challenged Froomle to increase user engagement by boosting the performance of its Editor’s Pick Module. The publisher specifically wanted to understand how content age and popularity affected the module's performance and the overall feeling of freshness on its websites.

Froomle optimized the module by running an A/B test with different algorithmic ensembles, adjusting the weight of factors like recency and popularity. The solution successfully increased the click-through rate and reactivated older, evergreen content. After one week, Froomle's experiment resulted in a significant CTR uplift across all article ages, with up to 70% of page views for certain articles being driven by Froomle recommendations.

Mediafin