Case Study: la Repubblica increases CTR by 100% with Froomle

Increasing La Repubblica CTR by 100% in one year

Froomle worked with la Repubblica, the largest newspaper in GEDI Group, to increase user engagement and conversions across its digital experience. The challenge was to drive more content discovery and improve click-through rates on key areas of the site, including section pages and article pages.

Froomle implemented two personalization modules, “Recommended for You” and “Recent From,” to surface diverse and related content at key touchpoints. In the first year, Froomle’s modules were directly responsible for 2% of all article views, generated 5 million additional yearly page views, and increased CTR by 100% in 12 months.

la Repubblica