Case Study: Hello! Magazine boosts CTR with Froomle's Continue Reading module

Hello! boosts CTR 30x with Froomle

The customer Hello! Magazine, a leading UK magazine, sought to improve engagement on its branded content and enhance its online readers' experience. They began a trial with the vendor Froomle to address this challenge.

Froomle implemented its "Continue Reading" module on the customer's article pages to boost and distribute four branded articles based on user behavior. This solution maximized clicks on branded content, creating an additional 1,000 clicks per day. It achieved a 5 times increase in CTR for branded content versus their internal baseline and a 30 times increase in CTR for editorial content versus their previous provider, Outbrain.

Hello!