Case Study: Licata achieves 55% higher attributed revenue with Froomle

Double the revenue generated through recommendations on product page

Licata is a Belgian reseller of Italian quality wines that wanted to personalize its online and offline user experience to improve conversion. Froomle supported Licata in this challenge by helping personalize its online channels, including recommendations such as alternative wines on the product page and in the add-to-cart popup.

Using Froomle’s recommendation approach, Licata achieved a simpler personalization setup that drove a 55% increase in attributed revenue compared with the complex metadata-based algorithm used previously. The result shows that Froomle helped deliver a measurable revenue lift through more effective recommendations.

Licata