Case Study: Nation News achieves 6% more page views per session with Froomle recommendations

+6% page views per session increase with two modules

Nation News partnered with Froomle to address a clear business challenge: increasing traffic and session length to support advertising revenue. To do this, the publisher looked for a way to keep readers engaged across the site, especially on the homepage and article pages.

Froomle implemented recommendation modules including “Editor’s Pick” on the homepage and “Recommended for you” on article pages. The result was a 6% increase in page views per session, showing that Froomle’s personalization approach helped Nation News boost engagement and deepen visits.

Nation News