Froomle
22 Case Studies
Case Study: Dagblad van het Noorden achieves a 13% CTR uplift with Froomle
A Froomle Case Study
+13% uplift generated in CTR compared to personalization solution in place
Dagblad van het Noorden (DVHN), a Dutch regional daily newspaper serving Groningen and Drenthe, started its personalization journey to improve the online reader experience. To support this challenge, vendor Froomle provided its “Continue Reading” module for use on the homepage.
Froomle implemented the Continue Reading module in two locations on DVHN’s homepage: below the hero banner and further down the page. The result was a 13% uplift in click-through rate versus the existing solution, with the best-performing treatment reaching 3.09% CTR compared with 2.74% for the previous setup.
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