Case Study: United Way of Greater Knoxville achieves $25,000+ in fundraising and streamlined administration with FrontStream online auctions

United Way of Greater Knoxville - Customer Case Study

United Way of Greater Knoxville teamed with local corporate partner Scripps Networks to deepen community impact but faced the challenge of finding a fundraiser that would resonate with employees and the public while being cost‑effective, low‑administration and easy to run.

They launched an online auction using FrontStream, leveraging unique donated experiences and items. The platform proved simple to use, boosted awareness, and has raised more than $25,000 to support United Way initiatives in health, education and financial stability — a program they plan to continue.

United Way of Greater Knoxville

Brewton Couch

Vice President of Branding and Messaging