Case Study: The Seeing Eye achieves $606,627 in online fundraising with FrontStream's Panorama platform

The Seeing Eye Raised $606,627 through the Panorama platform

The Seeing Eye is a nonprofit that trains Seeing Eye® dogs to enhance the independence and dignity of blind people. To fund its mission and engage an animal-loving donor base, the organization needed an effective online fundraising approach that would boost auction participation and maximize revenue from both unique celebrity items and mission-related offerings.

By using FrontStream’s Panorama platform and audience-focused tactics—dog-themed listings, breed-specific categories, playful sponsorship levels (Alpha Dog, Top Dog, Perfect Pup) and high-value celebrity donations—The Seeing Eye ran nine online auctions since 2009 and raised $606,627 through the platform. Their most recent auction generated $82,000 from 538 bidders and 4,964 bids, including $7,500 in puppy sponsorships and over $9,700 from Seeing Eye–specific items.

The Seeing Eye