Case Study: Roundabout Theatre Company achieves $154,000+ in online auction fundraising with FrontStream

Roundabout Theatre Company - Customer Case Study

Roundabout Theatre Company is a leading nonprofit theatre in New York that produces high-quality, accessible performances while relying on fundraising to support its mission. To boost revenue and engagement, it developed an online auction program that grew from a small event into a large campaign featuring hundreds of one-of-a-kind experiences.

Roundabout used an online auction platform plus active involvement from board, staff and volunteers to solicit premium items through personal networks, and promoted the sale with e-blasts and social media. The approach paid off: after seven years and 16 auctions on the platform, the 2017 auction drew over 440 bidders who placed 3,203 bids and raised more than $154,000 (with 219 community shoppers contributing over $75,000 through 1,700 bids).

Roundabout Theatre Company