Case Study: Misericordia achieves successful virtual Candy Days fundraising with FrontStream

Misericordia - Customer Case Study

Misericordia is a Chicago nonprofit that provides residences and services for more than 600 children and adults with developmental disabilities; its annual Candy Days fundraiser—historically driven by 10,000 volunteers collecting cash—typically raises $1–$2 million and is a vital revenue source. When COVID-19 made in-person collections unsafe, the organization faced the urgent challenge of replacing that community-driven income while protecting residents, staff, and volunteers.

Misericordia moved Candy Days entirely online, using multi-channel communications, coaching volunteers to set up peer-to-peer fundraising pages, supplying sample messaging and tech help, and introducing friendly team competition and leadership-driven appeals. The virtual approach successfully kept supporters engaged and produced significant peer-to-peer gifts (top pages raising roughly $25k–$33k), allowing the organization to sustain fundraising momentum and continue supporting essential resident care.

Misericordia

Connor Brennan

Misericordia