Case Study: Guide Dogs of America achieves a more than fourfold increase in holiday auction revenue with FrontStream's Panorama platform

Guide Dogs of America - Customer Case Study

Guide Dogs of America trains and places guide dogs free of charge, but covering specialized breeding, training and care costs is expensive. To meet those needs they launched an annual Fund-A-Need holiday auction on the Panorama platform, turning fundraising into a targeted, mission-driven campaign.

By offering meaningful items like Newborn Litter Sponsorships and running emotive email storytelling (puppy raisers, longtime guide dog partners), the organization steadily grew auction revenue from $10,000 in 2012 to $45,030 in 2018, including a record $21,505 in cash donations that year—helping fund specific program needs and sustain their life-changing services.

Guide Dogs of America