FRONTLINE Selling
6 Case Studies
A FRONTLINE Selling Case Study
T-System, a healthcare IT company focused on emergency department and episode-based care documentation, needed a more effective way to prospect targeted accounts and build a reliable sales pipeline without adding recruiting, training, or retention overhead. The company used FRONTLINE Selling’s AutoPilot and Staccato methodology to help navigate account structures and generate more qualified first conversations.
FRONTLINE Selling worked closely with T-System to refine target lists, messaging, and outreach, while also providing call recaps and transcriptions to support coaching and training. The results were significant: over $18M in pipeline generated, $1.87M closed in the first year, and a 1146% ROI in year one.
Matt Lang
VP of Sales, Revenue Cycle