Case Study: T-System achieves $18M+ in pipeline with FRONTLINE Selling

T-System builds $18M+ pipeline with FRONTLINE Selling

T-System, a healthcare technology services provider, faced a pressing need to quickly generate a pipeline of qualified leads. With limited internal bandwidth, they lacked a structured outbound method and required both results and strategic insights. They partnered with FRONTLINE Selling to implement a full-service outbound prospecting program designed for speed and data-driven learning.

FRONTLINE Selling built a phased outreach solution executed within T-System's own sales infrastructure. The program utilized real-time feedback to continuously optimize messaging and targeting. This partnership generated over $18 million in sales pipeline and delivered $1.87 million in closed revenue within the first year, achieving an 11.1x return on investment for T-System.

T-System