Case Study: Segmint boosts financial services lead generation with FRONTLINE Selling

Segmint - Customer Case Study

Segmint, a global leader in data-driven marketing for financial services, needed to shorten a long and complicated sales cycle, build brand and product awareness, and generate new opportunities with hard-to-reach decision-makers such as CMOs and heads of retail banking. To help with this effort, Segmint hired FRONTLINE Selling and used its Staccato AutoPilot service.

FRONTLINE Selling used its Staccato methodology to target niche financial services audiences and open doors for introductory conversations with the right prospects. The result was a strong number of meaningful appointments, increased marketplace buzz, and some wins that helped convert opportunities into business; while exact ROI was difficult to quantify due to Segmint’s long sales cycle, the company said FRONTLINE Selling delivered the promised results.

Segmint

Greg Gruning

Chief Revenue Officer