FRONTLINE Selling
6 Case Studies
A FRONTLINE Selling Case Study
Medtel, a healthcare startup, needed to build brand awareness and generate leads without an in-house sales team. The company also wanted help clarifying its messaging, value proposition, and target audience as it launched, and it chose FRONTLINE Selling’s Staccato AutoPilot service to support those goals.
FRONTLINE Selling implemented AutoPilot to create and execute a lead generation program for Medtel, helping the startup ramp sales quickly and refine its targeting. The team was producing about three high-quality appointments per week, and Medtel even had to reduce hours because of the volume of meetings generated, with appointment quality improving significantly after targeting adjustments.
Harold Mondschein
CEO