Case Study: Cutsforth achieves more plant-level pipeline coverage with FRONTLINE Selling

Cutsforth represents one-third of quoted pipeline opportunities with FRONTLINE Selling

Cutsforth, a provider of specialized brush holder and monitoring services for turbine generators, needed to connect with plant-level decision-makers in the power generation industry. With long sales cycles and a narrow buyer persona, their internal team struggled to maintain consistent visibility and timely outreach to these technical buyers. They partnered with FRONTLINE Selling to develop a scalable outbound program to address this challenge.

FRONTLINE Selling implemented a targeted campaign with technically precise messaging crafted for engineering leads at power generation facilities. This solution provided Cutsforth with a repeatable way to open new conversations without expanding their internal sales team. As a result, FRONTLINE Selling now contributes to roughly one-third of all quoted pipeline opportunities for Cutsforth, significantly extending their sales coverage and keeping them top of mind with buyers.

Cutsforth