Case Study: Array Health hits customer acquisition goals with FRONTLINE Selling

Array Health - Customer Case Study

Array Health, a healthcare company, needed to build its business quickly without time to train internal sales development reps. With two new products launched, the team wanted help identifying and engaging the right buyers and influencers in its target market to reach an aggressive goal of adding 4 to 5 new customer logos that year. Array Health chose FRONTLINE Selling’s managed prospect development approach, using the Staccato methodology.

FRONTLINE Selling assigned Demand Creation Executives to represent Array Health’s message and secure first meetings without needing deep product expertise. This helped Array Health avoid the burden of training internal reps while still getting professional outreach and strong prospect feedback. The company hit its first-phase goal range within 90 days of launch, delivering measurable early results.

Array Health

Lance Hood

VP of Marketing