Case Study: Volkswagen Group achieves a harmonized design system with Frontify

Volkswagen Group unifies design system across 100+ teams with Frontify

The Volkswagen Group, a major automotive manufacturer with multiple brands, sought to consolidate and scale its global design system to ensure brand consistency and support its digital transformation. They partnered with the vendor Frontify to create a harmonized, future-proof solution for all its teams.

Frontify implemented its platform to centralize the design system, known as GroupUI, integrating documentation and enabling an "in-house open source" approach. The solution fostered high acceptance and collaboration across brands, providing a scalable single source of truth. Using Frontify, Volkswagen gained consistency, streamlined processes, and saw a growing number of teams adopting and contributing to the design system, effectively future-proofing their multi-brand digital work.

Volkswagen Group