Case Study: Voi achieves consistent brand management and scalable brand consistency with Frontify

Voi boosts brand consistency across 100+ European cities with Frontify

Voi Technology, a micromobility company operating in over 100 European cities, faced the challenge of scaling its brand consistently as it grew from a startup into a large multinational organization. Their brand management was inefficient, with assets scattered across different drives, leading to inconsistent branding and a significant loss of time as employees searched for correct files. To address this, they turned to the vendor Frontify and its brand-building platform.

By implementing Frontify's Brand Guidelines and Digital Asset Management features, Voi created a centralized one-stop shop for all brand-related materials. This solution from Frontify streamlined management and access to their brand identity, saving the organization precious time and effort. The results were a strengthened brand engagement, with over half of Voi's employees and external partners actively using the platform, leading to considerably increased brand consistency across all markets and channels.

Voi