Case Study: Uber unifies brand management with Frontify

Uber - Customer Case Study

Uber used Frontify to address the complexity of managing a global brand across rapid international growth and acquisitions. As the company expanded across 72 countries and 10,500 cities, its brand team needed a central hub that could provide consistency, accessibility, scalability, and flexibility while helping teams stay culturally relevant.

Frontify gave Uber a central platform for guidelines, portals, digital asset management, and templates, allowing teams around the world to centralize assets, optimize workflows, and adapt materials for local audiences while staying on-brand. Since launching Frontify in 2021, more than 20,000 Uber brand builders have used the platform globally, usage has increased by 136% over the last 12 months, and about 12% of employees now create, manage, and share assets through the hub.

Uber

Brian Coonce

Global Creative Director