Case Study: Tietoevry achieves global brand consistency and employee engagement with Frontify

Tietoevry harmonizes 1,020+ portals with Frontify

Tietoevry, a leading global technology company formed from a 2020 merger, faced the immense challenge of harmonizing two distinct brands, cultures, and IT systems into a single new identity. With 24,000+ employees globally, the company needed to implement this complex rebrand swiftly and ensure widespread adherence to new guidelines, despite limited internal marketing capacity and strict IT governance. They turned to the Frontify brand-building platform for a solution.

Using Frontify, Tietoevry built a new Brand Portal featuring digital brand guidelines, a Digital Asset Management (DAM) system, and templates, providing a centralized, easy-to-access resource. This implementation enabled seamless adoption, with 17,000 employees accessing the portal at launch using Single Sign-On. The solution helped harmonize over 1,020 portals across the company and supported Tietoevry's achievement of being ranked among the top 25 most valuable IT services brands. Frontify provided the foundational tools to scale the brand effectively and engage employees as ambassadors.

Tietoevry