Case Study: Telefónica achieves centralized brand consistency with Frontify

Telefónica manages 717K+ assets with Frontify

Telefónica, a global telecommunications company, faced challenges managing its extensive brand ecosystem of 16 sub-brands, which was disconnected and siloed with each using its own local tools. This led to difficulties in collaboration and maintaining brand consistency. The vendor Frontify provided a solution using its brand-building platform, which includes Brand Guidelines and a Digital Asset Management (DAM) system.

Frontify implemented a centralized Brand Factory for Telefónica, creating a single source of truth for all brand materials. This solution enabled the management of over 717,000 assets, scaled access to 17,000+ users, and facilitated collaboration across 19,000+ projects. The results included significantly improved brand consistency, with 104,000+ guideline page views monthly, and greater efficiency with 3.5 million+ asset views from external integrations.

Telefónica