Case Study: Sinch strengthens brand consistency and employee advocacy with Frontify

Sinch boosts brand access 56% with Frontify

Sinch, a global cloud communications platform handling over 600 billion customer engagements annually, faced the challenge of managing its brand identity and ensuring consistency across its rapidly growing, international enterprise. This challenge was compounded by multiple acquisitions, which added complexity and made internal alignment around a single brand story difficult. To address this, Sinch partnered with vendor Frontify to utilize its Brand Guidelines and Digital Asset Management features.

The solution implemented by Frontify provided a centralized brand hub, serving as a single source of truth for all brand assets. This gave employees easy access to logos, templates, and guidelines, saving time and empowering them to become brand ambassadors. The results included 458 monthly active users on the platform, a 56% increase in guidelines accesses, and 67,000 total page views over a 12-month period, demonstrating significantly improved internal brand engagement and consistency for Sinch.

Sinch