Case Study: PureGym boosts brand consistency and saves time with Frontify

Puregym saves 794 hours in 4 months with Frontify

PureGym, the UK's largest private gym operator, faced challenges maintaining brand consistency and creative workflows during its global expansion. With fragmented assets and guidelines, regional teams struggled to create on-brand content, which increased reliance on the central brand team and created bottlenecks. PureGym partnered with Frontify to find a solution using its brand-building platform.

By implementing Frontify as a centralized brand and digital asset management hub, PureGym empowered its regional teams with self-service access to on-brand resources. This solution from Frontify saved the creative team an estimated 794 hours in four months, reclaiming over 100 work days for higher-value strategic and creative tasks while ensuring consistency across 700+ gyms.

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