Case Study: Nationwide Building Society improves brand engagement and governance with Frontify

Nationwide boosts Brand Hub users 120% with Frontify

Nationwide Building Society, a major UK financial institution, needed to improve brand consistency and governance. Its existing technology stack was disconnected, forcing employees to switch between different tools to access brand guidelines and approved assets. This process was inefficient and made it challenging to maintain a cohesive brand identity. Nationwide partnered with Frontify to find a solution that could bring all brand resources together into a single, centralized hub.

Using the Frontify platform, Nationwide created a Brand Hub to seamlessly share all assets and guidelines with employees and creative partners. This solution improved consistency, drove greater brand engagement through training, and enhanced governance with managed user permissions. The measurable impact for Frontify includes over 11,000 registered users and 2,200 monthly active users, representing a 120% increase in registered users over a 12-month period.

Nationwide Building Society